VEEAM: The experiental event that lit up Barcelona
We transformed VEEAM’s VMworld party into a five-hour, high-voltage experience of light, data, and energy.
participants
180,000
industry
Software
event type
Live Event
location
Barcelona
The challenge
VEEAM wanted to elevate its legendary Barcelona event for 1,800 guests. The goal: translate cloud and data-flow into a visually electric, brand-true experience and deliver it with flawless precision, from venue sourcing to the final cue. Every moment had to move with energy, clarity, and creative control.
What we did
We secured an industrial pavilion to heighten projection impact and built a custom light, laser, and video-mapped show. A 1,225 m² curved roof became the projection canvas, powered by six high-output laser projectors. The soundtrack fused a live rock band with DJ sets via a dual sound system, while mirror-costumed performers animated the central stage. Lighting, lasers, and motion graphics pulsed in sync, turning data into dancefloor drama. With 150 staff, premium catering, and seamless logistics, every detail hit the right frequency.
The result
Guests called it “amazing, flawless, unforgettable”. The event united spectacle and strategy, the perfect fusion of technology, rhythm, and story. Proof that data can move people, not just servers.
Services
Concept & Design
Venue selection
Guest Experience
Complex Logistics
Technical Production
Key facts
1,8k
corporate guests
150
coordinated staff members
2,380m²
indoor + 750 m² outdoor set-up
1,225 m²
projected roof surface
5-hour
custom projection show
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No Ordinary Events. Only Spotlight Moments.
No Ordinary Events. Only Spotlight Moments.
Every square meter we build is intentional—crafted to impress, engineered to connect, and built for the brands that play on the global stage.