Turkish Airlines Euroleague Final Four: Sports Hospitality in the Spotlight
Year six, new arena, four tiers, raising the guest journey from patio to courtside with unmistakable Basque flair.
participants
2,000
industry
Basketball
event type
Live Event
location
Vitoria-Gasteiz
The challenge
Transform EuroLeague’s VIP experience for Fernando Buesa Arena, maintaining elite standards while expanding outdoors. The brief called for innovation through semi-transparent tent structures, integrated patios and a hospitality concept that merged precision with the warmth of Basque culture.
What we did
We designed four hospitality categories: Club, VIP, VVIP and Platinum, each combining indoor comfort with outdoor energy. Guests moved easily between lounges and patios featuring live music, DJs and local performances. Platinum guests enjoyed true courtside proximity, while other tiers offered prime sightlines and curated food and drink. We managed every detail, from venue coordination, build and engineering to safety, accreditation, host management and sponsor activation. The result was an elegant, lively environment that felt both exclusive and distinctly local.
The result
A confident sixth-year delivery with rapid sell-outs and outstanding feedback from guests and partners. Proof that consistency and creativity can grow together, and that EuroLeague hospitality keeps setting new standards.
Services
Brand & guest experience
Complex logistics
Project management
Technical production
The event in numbers
2k
VIP guests hosted
4-tier
programme: Club, VIP, VVIP, Platinum
2,500 m²
Club; 1,500 m² VIP; 800 m² VVIP; 500 m² Platinum
6th
consecutive Final Four by Iventions
15k
public tickets sold out in under 24 hours
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Let's create your sports moment
Let's create your sports moment
We design experiences that hit the force of a last-minute goal. Your event becomes part of the story every fan will tell long after the game is over.