Gen at CPHI

Barcelona

Outline

GEN Türkiye's stand at the 2023 CPHI - the world's leading pharmaceutical trade show - marked our first collaboration. The goal was to amplify their brand identity while fostering engagement with exhibition visitors.

Case

GEN, Turkey’s leading specialty pharmaceutical company, boasts over 20 years of experience. The company collaborates with global pharmaceutical firms to provide cutting-edge therapies and unique solutions, all while upholding the highest ethical and scientific standards.

Operating from Ankara, their GMP-certified production facility and R&D centre cater to global healthcare needs. With offices in Turkey, Germany, Russia, Kazakhstan, Uzbekistan, and Azerbaijan, GEN has a truly international footing.

GEN made its mark at the 2023 edition of CPHI in Barcelona with an impressive booth designed and produced by our team. CPHI is a pivotal event in the pharmaceutical sector, uniting industry professionals from across the globe. Held annually in various locations worldwide, CPHI serves as the premier platform for exploring the latest innovations, forging partnerships, and driving discussions that shape the future of healthcare.

The architecture, aesthetics, and functionality of the booth were truly impressive, and we were thoroughly impressed by your professionalism and collaboration throughout the design, preparation, and setup process.

Cuneyt Gulay at GEN

Blending aesthetics with functionality to create a stand-out exhibit for GEN Türkiye

Facts

3-day event
53,935 attendees
2,400 exhibitors
126 sqm for the GEN stand

Aspects

stand design & construction
storage facilities
furniture & custom-built elements
reception & hospitality areas
product placement
graphic design & branding production
hall services management
stand-by 24/7 service
catering service

Work process

Our task was to ensure engagement with visitors while also guaranteeing private areas for meetings, all with the objective of fostering engagement and facilitating business interactions.

We seamlessly integrated GEN Türkiye’s corporate identity into the stand design, amplifying their branding with black and wood elements. The design provided an inviting space for visitors, featuring two counters and a symmetrical layout with three open sides, facilitating interactions. Moreover, we included two private meeting areas for discreet business discussions. To cater to specific requests from the client, we incorporated working tables, benches and a gourmet catering section, which set the platform for both business dialogues and networking opportunities.

Throughout the project, our team found great satisfaction in assisting the client with any additional details they required. We always maintain open lines of communication with clients so we can adapt to any evolving needs, we upheld our commitment to providing unparalleled service and the client satisfaction.

We enjoyed collaborating with this client; their clarity on needs coupled with openness to suggestions made the experience both seamless and enriching.
Francisca Silva, Exhibit Lead Project Manager

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