World Aquatics Championships Hospitality Village

Barcelona

Outline

We managed the commercial exhibits for the World Aquatics Championships, creating a hospitality village and showcasing brands to 150,000 people in a 16-day festival.

Case

Iventions managed the sponsor exhibits for the World Aquatics Championships in Barcelona, including sponsors like Nikon, Kazan, FC Barcelona, Speedo, Estrella, Yakult and Tokyo2020. This Hospitality Village saw more than 150,000 guests during a 16-day festival, engaging brands with local and international sports’ fans. This was the largest sports’ event in Spain that year and the most important competition of the disciplines of FINA.

We worked together with individual clients to showcase their brand in a creative and innovative manner. After designing the greatly successful UEFA Champion’s League Finals ‘Champions Village’, including sponsor booths, at the Allianz Arena, we now generated fun stands and branded experiences at the World Aquatics Championships Village. The Olympic Venue provided a stunning environment for beautiful sponsors, for which we created hospitality suites, sponsor tents, product displays, sponsoring engagement zones and all other promotional needs, tailored to the clients’ individual wishes.

We enjoyed a close cooperation with the experienced staff of Iventions. They ensured that our partners, suppliers and future hosts were satisfied with tailored solutions.

FINA Executive Director

We created branded experiences for more than 150k sports fans

Facts

1 Olympic Venue
20,000 sqm
150,000 visitors
16 days
181 countries
2293 athletes
6 different cuisines

Aspects

Project management and planning
Building and engineering
On-site logistic management
Exhibit pavilions & sponsor suites
Speedo retail shop
Yakult product sampling
Nikon media centre
Kazan hospitality lounge
FC Barcelona fan shop
Tokyo2020 bid hospitality & display
Nikon brand activation
Estrella bar
Product placement & workshops
Volunteer catering & dispatch

Work process

Iventions transformed the iconic Olympic Venue into an experiential area, full of captivating branded booths and sponsor tents. Each tent held their own unique atmosphere. For Nikon, for example, we created a special photography interior, including a studio and photo activities. For Kazan, we built a branded hospitality lounge. Then for sports club FC Barcelona, we customised an exclusive fan shop. With Yakult, we focused on creating a clean look, matching the style of their sample products. The big set-up we built for Speedo functioned as a fully efficient retail shop. These exhibits all concentrated on the specific brand, showcasing their appeal to a large audience.

The World Aquatics Championships provided a central and social function in Barcelona for two weeks, resulting in a huge audience for brands participating. We closely listened to each client’s wishes, ensuring them engagement with the 150k guests of the biggest sports’ event of that year. The Hospitality Village we coordinated was built according to local Spanish regulations, in which we produced on-site logistic management, accreditation and hostesses and the full security. For the exhibit pavilions we managed all aspects, from graphic elements, to promotional material and interior design, delivering outstanding service.

We served 150k people in a 16-day festival. This was the biggest sports’ event in Spain that years!
Pascal Jorritsma, CEO & Founder

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