Karix at MWC 2019

Barcelona

Outline

We developed and managed the Karix booth for the world’s largest exhibition in the mobile industry, the Mobile World Congress (MWC) in Barcelona in 2019.

Case

Iventions designed and managed a number of exhibits at the world’s largest gathering for the mobile industry: Mobile World Congress. The mobile industry's leading event, which hosts conferences and exhibition spaces, took place in Barcelona. With a targeted C-level audience from over 198 countries, this global event highlights the era of intelligent connectivity and 5G.

Showcasing the latest technology, Karix, India's leading and largest mobile engagement and communication provider, asked us to build their stand. The Karix stand for the MWC 2019 needed to centre around interaction, as this communication provider enables a better engagement with clients. With strong branding solutions, comfortable lounge and meeting areas, and accessible demo stations; we turned the Karix stand into a place conducive to communication.

The reason why we chose Iventions is because we wanted to improve and step-up our exhibit.

Marketing Director of Karix Mobile

We managed unique exhibits for an audience of 109.000+ attendees

Facts

109,000+ attendees
from 198 countries
2,400 exhibitors
7,900 CEOs present
120,000 square metres
3,500 media & industry analysts
80 sqm for Karix's booth

Aspects

double-decker construction
hall services & accreditation
stand-by 24/7 service
trained hostess team
daily catering & storage facility
bespoke demo stations with touch screens
video & photography
hospitality area & custom designed café bar
executive meeting rooms
two large LED screens
off-site executive and clients events
production of marketing collateral

Work process

For Karix’s second solo exhibit during the Mobile World Congress, Iventions designed a stand reflecting their brand image and positioning in the Indian market: a focus on large format graphics and exciting colours to stand out from the rest. As the company is a leader in mobile engagement and communication, we created numerous lounge areas and meeting rooms on a first floor, to facilitate sharing, new business opportunities and conversation. Custom-made demo stations with networking opportunities were the perfect structures to showcase Karix’s services to the world.

To create a very hospitable environment, we focused on a high level of catering service and attention provided by the trained hostesses. To make Karix stand out from the rest, we organised 2 exclusive cocktail parties, taking place during the evenings of the fair in one of the most exclusive venues of Barcelona. Easily finding solutions for many last-minute requests, our team of international project managers was available 24/7 and created a feeling of flexibility.

A challenging environment such as MWC requires efficiency, last-minute solutions and acting fast.
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